More ways to meet every client need
You can now manage our GIA within a Countrywide Assured Onshore Bond – adding greater flexibility to how you support clients’ tax and estate planning.
Celebrate our expanded range
We’ve launched three new portfolios – so you can now offer clients a simple, scalable, low-cost gilt ladder reaching as far out as 2032.
Join us for Luminary 2026
A learning network championing diversity in financial services, bringing advisers together to connect, grow and feel empowered.
2026 portfolio positioning
Discover how our refined allocation is built to keep our portfolios resilient, diversified and ready for the challenges ahead.
AJ Bell is a FTSE 250 company
A member of the London Stock Exchange
Multi-award-winning investment platform
of assets on behalf of 723,000 customers
Support
Keeping you in the loop, with articles, technical updates, seminars and conferences.
Service
Award-winning service and support provided in person, online and over the phone.
Charges
Pricing that’s competitive across a wide range of client scenarios.
Functionality and choice
Comprehensive investment choice, easy-to-use tools and functionality.